SEO & GEO insights for SMBs
Practical articles that help you become visible in Google and in AI search engines like ChatGPT, Gemini, and Claude.
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I Can't Write. This Article Is Still Mine.
You used to hire a copywriter and nobody called it slop. I use AI to do exactly the same thing: my material, my judgement, someone else doing the writing. Why "was this written by AI?" is the wrong question, and which question you should be asking about the text on your site.
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At 7 A.M., People Ask AI for the News. Not Google. What Does That Mean for Your Website?
Anthropic's own usage data shows AI chats taking over the role of the search engine: news at 7 a.m., recipes at 6 p.m., and on weekends nearly half of all use is personal. What that means for SMB websites in and around Eindhoven.
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Publishing Prices for AI Citations: How Pricing Transparency Gets ChatGPT to Mention You. A Guide for SMBs in Eindhoven
AI chats get pricing questions constantly. Publish no reference point at all, and ChatGPT mentions a competitor who does. How to publish pricing logic, with copy-paste Schema.org, without giving away your margin.
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How to Get ChatGPT, Gemini and Claude to Mention Your Business: A GEO Guide for SMBs in Eindhoven
30% of search queries already happen inside AI chats. Here are 6 concrete tactics to get cited by ChatGPT, Gemini, and Claude, written for small business owners in and around Eindhoven.
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