You Do Great Work.
Will Your Next
Customer Find You Online?

Google is changing. AI search engines like ChatGPT and Gemini increasingly decide who customers find. From Valkenswaard, I help business owners in Eindhoven and surroundings get ready for that, with a clear report that you or your web developer can use right away.

See how your website scores →

Prefer to talk first? Book a free intro call

SEO Score: 92/100 Live
GEO Score: 78/100
AI Visibility Active
14+ Data Sources Complete
SEO + GEO Analysis
14+
Data sources per report
24h
Report within a day
1 on 1
Always personal contact

I analyze your visibility on

What Is Changing

The Online Landscape Is Shifting.
Most Business Owners Miss It.

More and more people ask ChatGPT or Google Gemini for advice. Anyone who is not clearly visible online loses customers without ever knowing.

👁

AI Gives The First Answer

64% of business owners consult AI first before they call. ChatGPT only names 2 or 3 companies per question. Are you one of them? I will show you.

📈

Google Is Changing Too

Google now shows AI answers above the regular results. Being found in Google alone is no longer enough. You also need to be visible to AI.

💡

It Does Not Have To Be Complicated

The tech behind it (structured data, schema markup) sounds complex. But the improvements are often simple. My report shows exactly what can be better. Your developer does the rest.

What I Do For You

Clear Insight Into
Your Online Visibility

I analyze your website across 14+ checkpoints and show what can be better, in plain language

siteoptima.nl/analysis
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Total Score
Performance
0
SEO
0
GEO
0
Accessibility
0
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Load time & Core Web Vitals
How fast your site loads, measured with Google Lighthouse
📱
Mobile experience
Whether your site does what a visitor expects on a phone
🎯
SEO & findability
Your rankings, keywords and backlinks in Google
🤖
AI visibility (GEO)
Whether ChatGPT, Gemini and Claude mention you, and why or why not
📍
Google Business Profile
Completeness, reviews and your local findability
📈
What you can do about it
Recommendations in order of impact, for you or your developer
Process

How It Works,
In 4 Steps

No long-term contracts. You decide what you do with the report.

1

You Request A Check

Enter your website and receive a free report by email within minutes. I look at how you score on Google and AI search engines.

2

I Analyze Your Website

14+ data sources, from Google Lighthouse to AI visibility. All summarized in a clear report, in plain language, not jargon.

3

You Receive An Action Plan

Concrete recommendations, prioritized from urgent to nice-to-have. Including the expected benefit and the effort it takes.

4

Your Developer Gets To Work

Hand the report to your web developer or designer. Or get in touch. I am happy to help you take the next step.

Report Packages

Pick The Report That Fits
Your Needs

From a free website check to an extensive branded PDF report with a full analysis.

SiteOptima Check
Free
Email · Available immediately
Quick website check by email
  • Total Score + Letter Grade
  • Category Scores (SEO, GEO, Performance, UX)
  • Quick Wins: 1 tip
  • SEO Issues: Top 2
  • GEO Analysis: Short
  • Core Web Vitals & Lighthouse: Score
  • Recommendations: 1 tip
Free Check →
SiteOptima Report
€79
PDF report (~20 pages) · Valid for 3 months
Complete report with 6 chapters
  • Everything in Check, plus:
  • Executive Summary with 4 Score Gauges
  • SEO & Findability: Issues, Keywords + Backlinks
  • AI Readiness & GEO: Scores + Schema Checklists
  • Local Presence: Google Business Profile Analysis
  • Website Experience: Lighthouse, Core Web Vitals + UX
  • Overview Of All Issues By Category
  • Prioritized Recommendations
Order €79 →
SiteOptima Premium
€179
Custom PDF (30+ pages) · Valid for 6 months
Strategic report with 8 chapters + AI analysis
Only €100 more than Report, twice the insight
Everything in Report, plus:
  • AI Reality Check: Your business in ChatGPT, Gemini & Claude GEO
  • Competitor Analysis: Schema & Position Comparison New
  • 5 AI specialist analyses per chapter AI
  • Content & Copy Analysis (quality, brand voice)
  • Brand Analysis (colors, typography, visual identity)
  • Keyword Analysis + Backlinks: Full, with trends
  • Google Business Profile Analysis: Full + reviews
  • Implementation Roadmap: Full (4 phases)
Order €179 →

No developer at hand? Add one month of Partner and I carry it out. Audit, execution and re-measurement for €499 in total, after that you are free. How the credit works.

Optional · Grow

Your Audit Stays One-Off.
Growth Is Optional.

The SiteOptima audit is and remains exactly what it is: a sharp, one-off zero measurement without a subscription and without a contract. Within a day you see where you stand in Google and in AI answers. For a fixed price, done.

Want to leave it there? That is fine. Many clients take the report and get to work themselves with their own developer. Exactly as intended.

Don't want to go it alone? Then I can stay on top of it month after month. Not an agency subscription of hundreds of euros, but a fixed, cancellable rhythm in which we review the current scores together and decide what the next step is.

An advisor, not a dashboard

Tools like Sorank, Morningscore or WP SEO AI give you numbers and then leave you to wrestle with them yourself. With me it is the other way around: you get a specialist who speaks English and Dutch and interprets the scores, explains what they mean for your business and says which step makes the difference this month. The software measures; the human makes sense of it.

Your own portal

Always insight, in plain language

Every subscription includes access to your own portal. Refreshed every month, with three graphs that together show whether it is working: your score development, your search positions in Google, and how often AI mentions you.

Example of the SiteOptima client portal with three graphs: score development over time, search positions in Google, and AI visibility over time.
Example view with demo data · scroll within the window for the search positions & AI visibility
  • Score development: your total score and the individual components over time
  • Search positions: where you stand in Google, per search term and area
  • AI visibility: how often ChatGPT, Gemini and Claude mention you
The monthly cycle

What a month with SiteOptima looks like

Four steps, repeated every month.

1

Measure

Your scores on Google and in AI answers are refreshed automatically every month. You see in black and white what has changed since last month.

2

Discuss

I go through the numbers with you in plain language. No dashboard to puzzle out yourself. A specialist who explains what the scores mean.

3

Prioritise

Together we decide what delivers the most this month. You get a short, prioritised action list. From urgent to less pressing.

4

Rise

You or your developer carries out the actions, or I do it for you. Next month we measure again and you see the effect reflected in the scores.

Monitor
€99/mo
Cancellable monthly · no call
A finger on the pulse, fully independent.
  • Access to your own portal
  • Monthly refresh of your scores (Google & AI)
  • Automatic summary every month
  • You continue on your own with the insights
Start with Monitor →
Advisory
€249/mo
Cancellable monthly
On top of the scores together, with a fixed call.
Everything in Monitor, plus:
  • Monthly 30-minute review call (phone or video) Personal
  • Prioritised action list tailored to you Advice
  • A specialist who makes sense of the numbers
  • Directly reachable for questions in between
Schedule a call →
Partner
€499/mo
Cancellable monthly
I take on the execution work myself.
Everything in Advisory, plus:
  • Execution of 1–2 actions per month
  • Competitor tracking in your region
  • You see the improvements reflected in the scores
  • Least of your own time: most momentum
Schedule a call →

How the credit works

Your one-off audit fee (€79 to €179) is credited against your first month. Two examples, both with the Premium report:

Premium (€179) + first month of Monitor
€0 extra

You get the re-measurement after 30 days and your portal with the charts on top.

Premium (€179) + first month of Partner
€320 extra (€499 in total)

I carry out the most important actions myself, we go through the numbers together and you see the effect in the re-measurement. After that you stop, or you carry on.

This is not a subscription you are locked into. It is a month you add on when you do not want to build it yourself.

“Cancellable monthly. You stay because it works, not because you’re locked in.”

No. The audit is and remains a one-off, without a subscription. That is what the report is made for: you or your own web developer can get started with it right away. An advisory subscription is purely optional and cancellable monthly, no annual contract, no notice period of months. You can still step in later if you want, and step out again just as easily.

Yes. Order the Premium report (€179) and add one month of Partner (€499). The audit fee is credited against that first month, so you pay €320 extra and €499 in total. In that month I carry out the most important actions, we go through the numbers together and you see the effect in the re-measurement. After that you simply cancel, or you carry on if you like it.

A tool like Sorank, Morningscore or WP SEO AI gives you a dashboard full of numbers, and the task of making sense of them yourself. With SiteOptima you get a specialist who interprets the scores, explains what they mean for your visibility in Google and in AI answers, and points out each month which step really matters. You are not paying for software, but for someone who thinks along with you.

About

Who Is Behind This?

Portrait of René Scholten, founder of SiteOptima

I am René Scholten

Founder of SiteOptima · Valkenswaard

I have worked for years as a data and AI consultant at a large financial services company. The work there comes down to the same question as SiteOptima: which customer is worth approaching, at what moment, and why.

This is what I build there, together with data scientists and marketing teams:

  • Lead funnels that decide which lead reaches which team and what happens to it next.
  • A valuation model that estimates what a company is worth, so advisors can see which business owner is worth a conversation.
  • A churn propensity model that predicts which clients are about to leave, well before they cancel.
  • Analysis of client contact moments with language models: what the client asked, what the advisor answered, and the sentiment underneath it.

After all those years it still comes down to the same thing: without measurement you are guessing. Meanwhile I meet business owners who deliver fantastic work but stay invisible online. Not because they are doing anything wrong, but because the landscape is shifting fast. AI search engines increasingly decide who customers find.

That is why I built SiteOptima: the same approach, now for your own visibility. I measure your website, show in a clear report what can be better, and give concrete recommendations that you or your web developer can apply right away. No vague promises, no long-term contracts, just clear insights.

I personally reply to every email and I am always open to a conversation. Because behind every website there is a business owner with a story, and that deserves attention.

Connect on LinkedIn

SiteOptima is an initiative of Scholten Data and AI Consultancy. We help business owners take the step into the era of data and AI.
KvK: 99833239 · Eindhoven / Valkenswaard

GEO Explained

What is GEO?

Generative Engine Optimization, optimising your business for AI search engines like ChatGPT, Google AI Overview, Gemini and Claude.

🤖

The playing field is shifting

More and more people ask ChatGPT, Gemini or Google AI a question instead of typing keywords. They ask: “which accountant in Eindhoven works with freelancers?” The AI returns one or two businesses, not 10 blue links. If your business doesn’t appear there, you miss the first point of contact.

🔍

SEO vs GEO

SEO is about ranking in Google’s blue links. GEO is about being cited in an AI assistant’s answer. Both matter, but they require different work: clear source attribution, structured data (schema.org), explicit facts in your content, and presence on places AI trusts (Google Business Profile, review sites, industry publications).

💡

What can you do about it?

Three things that make an immediate difference: (1) ensure your Google Business Profile is complete with recent reviews, (2) write clear answers to specific customer questions on your site (“What does…cost?”, “How does…work?”), (3) add schema.org markup so AI understands your services, location and expertise.

Curious whether your own site appears in AI search engines?

Run the free check →
New · For SMB owners

Is your business ready for AI agents?

More customers are letting an AI assistant search, compare and book for them. And more owners want to put agents to work inside their own business. Both start in the same place: your data.

With AgentReady I check what an AI assistant sees of your business, where your data lives and which processes suit an agent. Assessment €995, Blueprint €2,450. Delivered personally, always after a conversation.

Read more about AgentReady →

Or book a free intro call right away →

FAQ

Frequently Asked Questions

GEO stands for Generative Engine Optimization. In short, it means making sure your business appears in answers from AI search engines like ChatGPT and Google Gemini. More and more people ask AI for advice: 64% of business owners consult AI first before they call a professional. If AI does not mention your business, you lose customers without knowing it. In my report I show how you score, and what you can do about it.

A GEO analysis: also called an AI visibility audit. Measures whether and how your business appears in answers from AI search engines like ChatGPT, Google Gemini, Claude and Google AI Overviews. I check what these systems say about your business, which competitors they do recommend, and which changes (structured data, entities, llms.txt, reviews) improve your AI visibility. The GEO analysis is part of every SiteOptima report.

SiteOptima is based in Valkenswaard and specialises in GEO (Generative Engine Optimization) for SMBs across the Eindhoven region: Valkenswaard, Waalre, Veldhoven, Geldrop, Heeze-Leende, Bergeijk, Best, Nuenen and surroundings. You get a concrete GEO analysis with measured AI visibility in ChatGPT, Gemini and Claude, one-off from €79, no subscription or contract.

SiteOptima Check is free (email with scores and quick wins). SiteOptima Report costs €79 (PDF with full SEO & GEO analysis, valid for 3 months). SiteOptima Premium costs €179 (extensive branded PDF with competitor analysis, backlink report, keyword strategy and implementation roadmap, valid for 6 months). Optionally there is a monthly cancellable advisory subscription from €99 per month.

75% of users never scroll past the first page of Google. Without solid SEO, you are invisible to potential customers actively searching for your services. SEO optimization delivers sustainable organic traffic, higher conversions and lower acquisition costs than paid ads. On top of that, a strong SEO foundation is essential for GEO. AI search engines mostly cite websites that already rank well in Google.

Backlinks are links from other websites to yours. Google treats every backlink as a vote of trust. The more quality backlinks you have, the higher your Domain Authority and the better you rank in search results. Backlinks from relevant, trusted websites in your industry carry the most weight. SiteOptima analyzes your backlink profile, compares it with competitors, and identifies opportunities to build your authority.

Effective keyword research combines search volume, competition and relevance. Focus on long-tail keywords that are specific to your services and region, for example 'emergency plumber Eindhoven' instead of just 'plumber'. SiteOptima analyzes your current keyword rankings, uncovers opportunities your competitors miss, and gives concrete recommendations so you rank higher on the search terms that actually matter to your business.

SEO (Search Engine Optimization) is about ranking high in Google. GEO (Generative Engine Optimization) is about being cited by AI search engines like ChatGPT, Google/Gemini and Claude. SEO revolves around keywords and backlinks, GEO revolves around structured data, entities and factual authority. Both are essential: 60% of consumers already use AI for purchase decisions. SiteOptima analyzes both and delivers a combined score.

Behind SiteOptima there is a real person. I am René Scholten and I personally review every report. I do not build websites or sell agency contracts. The audit is a one-off. If you want guidance or execution, that is per month and cancellable per month. I analyze your online visibility and deliver a clear report that you or your web developer can use right away. Transparent pricing, no obligations, and always reachable for questions.

For web designers & agencies

Turn One-Off Websites Into
Recurring Revenue

Offer SiteOptima's SEO & GEO monitoring to your own clients. Under your own brand. You deliver ongoing value, we do the human-reviewed analysis. One monthly invoice to you.

Recurring revenue instead of one-off projects, under your own brand. See how the partner portal works, how you request a report and how your client views the portal.

Explore the agency program →

Already a partner? Log in to the partner portal →

Try It Yourself

Curious How Your
Website Scores?

Enter your website and get a free report by email within minutes. I show how you score on Google and AI search engines, and what you can do about it.

No payment required. Your data is safe.

No obligations · 100% free · Personally reviewed by René
Contact
Portrait of René Scholten

Call Or Email Me Personally

Have questions or want to talk through your website? I reply myself, always within 24 hours.

✉

Email

info@siteoptima.nl

I reply myself, within 24 hours

☎

Phone

040 304 1450

Mon–Thu 17:00–19:00 · Fri 09:00–17:00

⚑

Scholten Data and AI Consultancy

Genovevadal 8, Valkenswaard

We help business owners take the step
into the era of data and AI