Google is changing. AI search engines like ChatGPT and Gemini increasingly decide who customers find. From Valkenswaard, I help business owners in Eindhoven and surroundings get ready for that, with a clear report that you or your web developer can use right away.
More and more people ask ChatGPT or Google Gemini for advice. Anyone who is not clearly visible online loses customers without ever knowing.
64% of business owners consult AI first before they call. ChatGPT only names 2 or 3 companies per question. Are you one of them? I will show you.
Google now shows AI answers above the regular results. Being found in Google alone is no longer enough. You also need to be visible to AI.
The tech behind it (structured data, schema markup) sounds complex. But the improvements are often simple. My report shows exactly what can be better. Your developer does the rest.
I analyze your website across 14+ checkpoints and show what can be better, in plain language
From a free website check to an extensive report with competitor analysis and action plan. You decide what you do with it.
Receive a report with 8 SEO metrics: page speed, mobile responsiveness, meta tags, heading structure, image optimization, SSL status, Core Web Vitals and accessibility.
PDF report with full SEO/GEO analysis, all scores in detail, performance and UX analysis, top 3 recommendations and a phase 1 roadmap. Valid for 3 months.
Everything in Report plus AI Reality Check (ChatGPT & Google AI screenshots), competitor analysis, 5 AI specialist analyses, brand analysis, full keyword & backlink analysis, Google Business Profile and a complete 4-phase implementation roadmap. Valid for 6 months.
From a free website check to an extensive branded PDF report with a full analysis.
Optional — only if you want to keep growing. Not an agency subscription, but a fixed, cancellable rhythm in which we review your current scores together.
Your scores on Google and in AI answers are refreshed automatically every month. You see in black and white what has changed since last month.
I go through the numbers with you in plain language. No dashboard to puzzle out yourself — a specialist who explains what the scores mean.
Together we decide what delivers the most this month. You get a short, prioritised action list — from urgent to less pressing.
You or your developer carries out the actions — or I do it for you. Next month we measure again and you see the effect reflected in the scores.
The SiteOptima audit is and remains exactly what it is: a sharp, one-off zero measurement without a subscription and without a contract. Within a day you see where you stand in Google and in AI answers — for a fixed price, done.
Want to leave it there? That is fine. Many clients take the report and get to work themselves with their own developer — exactly as intended.
Don't want to go it alone? Then I can stay on top of it month after month. Not an agency subscription of hundreds of euros, but a fixed, cancellable rhythm in which we review the current scores together and decide what the next step is.
Tools like Sorank, Morningscore or WP SEO AI give you numbers and then leave you to wrestle with them yourself. With me it is the other way around: you get a specialist who speaks English and Dutch and interprets the scores, explains what they mean for your business and says which step makes the difference this month. The software measures; the human makes sense of it.
Every subscription includes access to your own portal. Refreshed every month, with three graphs that together show whether it is working: your score development, your search positions in Google, and how often AI mentions you.
Your one-off audit fee (€79–179) is credited against your first month. So if you choose a subscription, that first month costs you nothing extra.
“Cancellable monthly. You stay because it works, not because you’re locked in.”
No. The audit is and remains a one-off, without a subscription. An advisory subscription is purely optional and cancellable monthly — no annual contract, no notice period of months. You cancel whenever you want, so you only stay as long as it delivers something for you.
Absolutely fine, that is what the report is made for. You get a clear document that you or your own web developer can use straight away. The subscription is only for those who would rather not go it alone — you can always join later, and stop again just as easily.
A tool like Sorank, Morningscore or WP SEO AI gives you a dashboard full of numbers — and the task of making sense of them yourself. With SiteOptima you get a specialist who interprets the scores, explains what they mean for your visibility in Google and in AI answers, and points out each month which step really matters. You are not paying for software, but for someone who thinks along with you.
No long-term contracts. You decide what you do with the report.
Enter your website and receive a free report by email within minutes. I look at how you score on Google and AI search engines.
14+ data sources, from Google Lighthouse to AI visibility. All summarized in a clear report, in plain language, not jargon.
Concrete recommendations, prioritized from urgent to nice-to-have. Including the expected benefit and the effort it takes.
Hand the report to your web developer or designer. Or get in touch. I am happy to help you take the next step.
Every day I meet business owners who deliver fantastic work but are invisible online. Not because they are doing anything wrong, but because the landscape is shifting fast. AI search engines increasingly decide who customers find. Most business owners do not have an answer to that yet.
That is why I built SiteOptima. I analyze your website, show in a clear report what can be better, and give concrete recommendations that you or your web developer can apply right away. No vague promises, no long-term contracts, just clear insights.
I personally reply to every email and I am always open to a conversation. Because behind every website there is a business owner with a story, and that deserves attention.
SiteOptima is an initiative of Scholten Data and AI Consultancy. We help business owners take the step into the era of data and AI.
KvK: 99833239 · Eindhoven / Valkenswaard
Every report is based on real data from multiple sources, not on gut feeling.
Google Lighthouse, Moz, PageSpeed, Google Business Profile, DataForSEO and more. I combine everything into a complete picture of your online presence.
AnalysisI check whether your business appears in answers from ChatGPT, Google Gemini and Claude, and what you can do if it does not.
AI VisibilityNo waiting for weeks. Your report is ready within 24 hours. I personally review every report before it goes out.
PersonalGenerative Engine Optimization — optimising your business for AI search engines like ChatGPT, Google AI Overview, Gemini and Claude.
More and more people ask ChatGPT, Gemini or Google AI a question instead of typing keywords. They ask: “which accountant in Eindhoven works with freelancers?” The AI returns one or two businesses — not 10 blue links. If your business doesn’t appear there, you miss the first point of contact.
SEO is about ranking in Google’s blue links. GEO is about being cited in an AI assistant’s answer. Both matter, but they require different work: clear source attribution, structured data (schema.org), explicit facts in your content, and presence on places AI trusts (Google Business Profile, review sites, industry publications).
Three things that make an immediate difference: (1) ensure your Google Business Profile is complete with recent reviews, (2) write clear answers to specific customer questions on your site (“What does…cost?”, “How does…work?”), (3) add schema.org markup so AI understands your services, location and expertise.
Curious whether your own site appears in AI search engines?
Run the free check →More customers are letting an AI assistant search, compare and book for them. And more owners want to put agents to work inside their own business. Both start in the same place: your data.
We don’t ask you to rate yourself — we check. Can an AI assistant fínd your business, understánd what you do, and then actually dó something — book an appointment, request a quote, quote your opening hours? Often a site is fine for people and unusable for machines. You get findings with evidence, not a score.
Most AI projects fail on the data, not the model. Where does the truth live in your business — in a system with an API, in ten spreadsheets, or in someone’s head? Is there one version of it, or three that contradict each other? An agent does not fix that; it exposes it.
Then it gets concrete: which processes suit an agent, in what order, and what has to happen to your data first before any of it is possible. Not a general report about “the opportunities of AI”, but a design that says what works today and what has to be solved first.
An intake covering your data, systems and processes. Where your information lives, how usable it is, and what an agent could already do with it today. You get the findings with a priority order: what pays off soonest, and what can wait.
Everything in the Assessment, plus a worked agent design: which agents, what depends on what, and the order in which you introduce them. Including the data work each step needs before it becomes possible.
I deliver both personally and bill by invoice — there is no buy button. We always start with a conversation, so we can work out together whether it fits.
Want to know where you stand before investing in AI?
Book a free intro call →European rules on the use of AI have applied since August 2026, and the requirement that staff have adequate AI literacy has applied for longer still. Most owners turn out to be using more AI tools than they realise — often built into software they already had.
In the Assessment we map whére you use AI and what that means for your preparation. That is practical guidance to get an overview — not legal advice and not certification. For a formal assessment I will refer you to a lawyer.
Don’t want to carry it alone afterwards? The monthly rhythm picks up where the engagement stops — with the same advisor. AgentReady is a service of Scholten Data and AI Consultancy, as is SiteOptima.
Travellers are letting ChatGPT and Claude book their hotels. With an AI booking connector on your own domain, that booking lands directly with you — commission-free.
Booking.com and Expedia take 15–25% commission on every booking. The guest isn’t your guest but the platform’s: the email address, the reviews and the repeat booking all stay there. Meanwhile Google is positioning itself as the next middleman at your front door.
Guests now ask ChatGPT or Claude: “book me a hotel in Eindhoven for Friday”. The AI returns one or two options and books directly — no list of twenty hotels to scroll through. If you’re not directly bookable at that moment, the OTA wins that booking. Every single time.
SiteOptima places an AI booking connector (MCP) on your own domain. The AI assistant checks your availability and books the room directly with you — no OTA commission. You keep the guest, the email address and the margin. Pass the saved commission on as a perk: free breakfast or late checkout.
Run a hotel or B&B in the Eindhoven region and want to be directly bookable through AI?
Book an intro call →GEO stands for Generative Engine Optimization. In short, it means making sure your business appears in answers from AI search engines like ChatGPT and Google Gemini. More and more people ask AI for advice: 64% of business owners consult AI first before they call a professional. If AI does not mention your business, you lose customers without knowing it. In my report I show how you score, and what you can do about it.
A GEO analysis — also called an AI visibility audit — measures whether and how your business appears in answers from AI search engines like ChatGPT, Google Gemini, Claude and Google AI Overviews. I check what these systems say about your business, which competitors they do recommend, and which changes (structured data, entities, llms.txt, reviews) improve your AI visibility. The GEO analysis is part of every SiteOptima report.
SiteOptima is based in Valkenswaard and specialises in GEO (Generative Engine Optimization) for SMBs across the Eindhoven region: Valkenswaard, Waalre, Veldhoven, Geldrop, Heeze-Leende, Bergeijk, Best, Nuenen and surroundings. You get a concrete GEO analysis with measured AI visibility in ChatGPT, Gemini and Claude — one-off from €79, no subscription or contract.
SiteOptima Check is free (email with scores and quick wins). SiteOptima Report costs €79 (PDF with full SEO & GEO analysis, valid for 3 months). SiteOptima Premium costs €179 (extensive branded PDF with competitor analysis, backlink report, keyword strategy and implementation roadmap, valid for 6 months). Optionally there is a monthly cancellable advisory subscription from €99 per month.
75% of users never scroll past the first page of Google. Without solid SEO, you are invisible to potential customers actively searching for your services. SEO optimization delivers sustainable organic traffic, higher conversions and lower acquisition costs than paid ads. On top of that, a strong SEO foundation is essential for GEO. AI search engines mostly cite websites that already rank well in Google.
Backlinks are links from other websites to yours. Google treats every backlink as a vote of trust. The more quality backlinks you have, the higher your Domain Authority and the better you rank in search results. Backlinks from relevant, trusted websites in your industry carry the most weight. SiteOptima analyzes your backlink profile, compares it with competitors, and identifies opportunities to build your authority.
Effective keyword research combines search volume, competition and relevance. Focus on long-tail keywords that are specific to your services and region, for example 'emergency plumber Eindhoven' instead of just 'plumber'. SiteOptima analyzes your current keyword rankings, uncovers opportunities your competitors miss, and gives concrete recommendations so you rank higher on the search terms that actually matter to your business.
SEO (Search Engine Optimization) is about ranking high in Google. GEO (Generative Engine Optimization) is about being cited by AI search engines like ChatGPT, Google/Gemini and Claude. SEO revolves around keywords and backlinks, GEO revolves around structured data, entities and factual authority. Both are essential: 60% of consumers already use AI for purchase decisions. SiteOptima analyzes both and delivers a combined score.
Behind SiteOptima there is a real person. I am René Scholten and I personally review every report. I do not build websites or sell subscriptions. I analyze your online visibility and deliver a clear report that you or your web developer can use right away. Transparent pricing, no obligations, and always reachable for questions.
Offer SiteOptima's SEO & GEO monitoring to your own clients — under your own brand. You deliver ongoing value, we do the human-reviewed analysis. One monthly invoice to you.
Recurring revenue instead of one-off projects, under your own brand. See how the partner portal works, how you request a report and how your client views the portal.
Enter your website and get a free report by email within minutes. I show how you score on Google and AI search engines, and what you can do about it.
Have questions or want to talk through your website? I reply myself, always within 24 hours.
Genovevadal 8, Valkenswaard
We help business owners take the step
into the era of data and AI